Mr. R. Harish Bhat is the Brand Custodian at Tata Sons. He joined the Tata Group in 1987, as an officer in the Tata Administrative Service (TAS). Currently, he is the Chairman of Tata Coffee Limited. He is a Director on the Boards of several other Tata Companies, including Trent Ltd., Tata Starbucks Pvt. Ltd., Infiniti Retail Ltd., Tata Unistore Ltd. and Tata AIA Life Insurance Company Limited. Mr. Bhat is passionate about writing and is a prolific writer who contributes regularly to various national publications. In 2012, his first book was published by Penguin titled "Tata Log". The book narrates stories from the modern history of the Tata Group, set to an overarching theme. His second book, titled "The Curious Marketer", was published in 2017 by Penguin Random House.